Virtual Shield
When VirtualShield came to us, they had a powerful product — a VPN with identity protection and $1M insurance coverage — but they were stuck in a sea of techy noise. We stepped in, restructured the messaging, rebuilt the funnel, and made them profitable in Month 1.
Objective:
VirtualShield already had a strong infrastructure — VPN service, malware protection, and identity theft insurance.
The problem?
They were marketing like a software company, not a solution to a rising fear.
We helped shift the narrative from features to emotional triggers like security, peace of mind, and protecting your family. Then we built an ad strategy that backed that message with ROI.
The goal:
Get profitable — fast — and lay the foundation for long-term LTV and subscription scale.
WE HANDLED:
- Ad Funnel Development → Built top-of-funnel awareness campaigns tied to real-world fear (hacking, identity leaks, fraud)
- Creative Strategy → Hooks focused on “1 click away from being exposed”
- Ad Copywriting → Simple language with high-stakes narrative (“Would $5/month save your digital life?”)
- Conversion Campaigns → Used urgency and social proof (“5M+ users trust VirtualShield”)
- A/B Testing Offers → Trial plans vs full annual plan with added bonuses
- Custom Landing Page Structure → Benefits first, tech specs second
- Pixel Optimization + Retargeting → Built warm audiences from video views + site visits
Results:
IN THE FIRST 30 DAYS:
- $17,230 in Revenue on $6,000 Ad Spend
- 2.87x ROAS in Month 1 (profitability achieved immediately)
- 60% Conversion Increase from LP version with insurance guarantee headlines
- 25% Trial-to-Annual Upgrade Rate after Day 7 via triggered email + retargeting
What worked?
We didn’t just market a VPN — we sold peace of mind.
The shift from “software” to “digital insurance policy” created urgency and value in a saturated market.
“Gil took a product that most people ignore and made it matter. He understood how to create urgency, trust, and simplicity in a category that usually feels too technical. We were profitable in the first 30 days, and that’s rare in this space.”
