BLVD BLACK
What started as a gritty clothing brand in 2019 is now a $1.3M DTC powerhouse. Blvd Black fused culture with commerce — and we built the machine behind it. From offer strategy to cinematic ad creative, we created more than conversions. We built a brand people wear with pride.
Objective:
Blvd Black came to us with a streetwear concept and a loyal early following.
But low margins and scattered messaging capped their growth.
We led the repositioning — from clothes to high-margin boots — and gave them
the foundation to scale fast.
The goal:
Real profit. Strong positioning. And a visual identity that hits.
WE HANDLED:
- Product Repositioning → Boots became the hero product
- Facebook Ads using lifestyle sports, cinematic visuals, and emotional music
- Offer Strategy → “Buy 1, Get 1 40% Off” to boost AOV
- Conversion Campaigns → Used urgency and social proof (“5M+ users trust VirtualShield”)
- Email Automation → Full abandon cart, upsell, and winback flows
- Testimonial UGC featuring real stories + urban identity
- Visual Direction aligned with street culture and bold branding
Results:
IN JUST 12 MONTHS:
- $1.3M in Revenue
- 4.2x ROAS across Meta Ads
- 60% AOV Lift from smart bundles + urgency offers
- Higher LTV via full-funnel email automation and retargeting
Once we dialed in the urban storytelling and layered it with value-packed offers,
Blvd Black transformed from a cool brand to a cash-flow machine.
“We started working with Gil back in 2019, before Blvd Black was even a real brand. He’s got that rare mix of creative instinct and business sense. He knew exactly how to position us, when to pivot, and how to scale the right way. We didn’t just sell boots — we built something that actually moves people.”
