221B TACTICAL
From stagnation to domination: How we added $2M in tactical gear sales in under 12 months.
Objective:
221B Tactical already had a functioning eCommerce presence, but their growth had plateaued. Their mission was clear: increase sales volume, reach new audiences, and scale their best-selling under-vest for law enforcement professionals.
They brought us on to take over their performance marketing — and scale hard.
We rebuilt their ad strategy across Facebook, Google, and TikTok, tested 120+ creative angles, and used lifestyle UGC blended with emotional music to humanize the brand while targeting high-intent buyers. At the same time, we launched automated Klaviyo flows and campaigns to increase AOV and bring back one-time buyers.
scope of work:
- Multi-platform ad strategy (FB, TikTok, Google)
- UGC + lifestyle content direction
- Offer positioning and pricing strategy
- Full email automation buildout
- Creative testing + data-led optimizations
Results:
- $2,000,000 in added top-line revenue
- 3.7x ROAS across all paid channels
- Email flows + campaigns that increased LTV
- Breakthrough creative: emotional/lifestyle UGC blend
Over 12 months, we didn’t just improve performance — we built a multi-channel system that could scale, season after season.
“The team at Landing Pagez completely changed how we approached growth. We weren’t just running ads — they gave us a real strategy, tested everything, and scaled what worked. They treated our brand like their own, and the $2M in added revenue proves it. If you want a team that’s aggressive, smart, and actually gets results, this is it.”
