IDOGGOS
How we helped a niche equestrian brand hit $750K in its first year by leaning into emotion, story, and smarter scaling.
Objective:
When Chanel, the founder of IDOGGOS, reached out, she had a strong product and a loyal niche—custom horse halters for riders and competitors—but lacked the systems to scale it profitably.
She needed more sales, better returns on ad spend, and a marketing engine that didn’t rely on guesswork. We focused on building that system.
SCOPE OF WORK:
- Meta (Facebook & Instagram) ad strategy
- Google Search campaign buildout
- UGC + lifestyle content creative direction
- Full Klaviyo flow setup and retention email strategy
- Advanced pricing/AOV strategy
- Retargeting and conversion re-engagement
STRATEGY:
We found the winning formula early: women speaking directly to the camera about their connection to their horse, paired with soft, dramatic music and lifestyle riding shots. This UGC + cinematic approach connected emotionally and stood out in a product-heavy category.
From there, we tested dozens of hooks, refined targeting, and implemented smart email automations to increase retention and AOV. Pricing was also a hurdle—so we raised it. With value-based messaging, conversions went up, not down.
Results:
- $750,000 in total revenue in 12 months
- 4.7x return on ad spend across platforms
- Email flows generated over 15% of total revenue
- Increased pricing actually boosted conversion
- Brand temporarily sold out during scaling period
Even with inventory limitations, the growth was undeniable. We helped turn IDOGGOS from a product into a brand with identity and scale
